Lydia’s Lechon, home of the Philippines’ original boneless lechon stuffed with seafood paella, has been serving its customers for more than 50 years, from a small stall in Baclaran to over 25 stores. Lydia’s Lechon aims to bring Filipino dishes like how it’s made at home, along with its signature lechon recipe that’s been with the family since 1960’s.
What started as a small stall beside the Our Lady of Sorrows Church (Baclaran Church), Lydia’s has now become one of the country’s biggest lechon restaurant with foodcourts and restaurant outlets in Metro Manila. The company owes its success to its founders, Ms. Lydia and Benigno de Roca whose hard work, dedication and unwavering faith in God created the Lydia’s Lechon we all know and loved.
Lydia’s Lechon was started by Ms. Lydia de Roca with her husband Benigno de Roca, Mrs. Lydia who was 17 at that time and with only 500 pesos on hand, set up a small stall besides Our Lady of Sorrows Church where the couple would sell slices of Lechon to the church-goers. Overtime a small stall selling slices of lechon soon finds itself selling whole lechon to the same patrons.
In 1986, after selling lechon at the same stall for 21 years, Mr. and Mrs. De Roca finally built their first restaurant along Roxas Boulevard, it was also there that they introduced their well-known boneless lechon with seafood paella.
Soon the place grew, attracting famous personalities and businessmen from all over the country. Among them, two owners of a well known hotel who asked Lydia’s to supply them with lechon. Their business then grew as more and more hotels would ask for their lechon. Gaining popularity, the restaurant finds itself serving for the former First Lady, Imelda Marcos, when she asked them to prepare on the spot, several whole lechon as part of a celebration for the laying of the cornerstone of Puerto Azul.
An achievement made through hardwork and by word-of-mouth, Lydia’s continues to grow and by 1989, they established their very first branch in Quezon City in Timog Avenue. Now after over 50 years, Lydia’s still continues to serve the Filipinos their special lechon born through years of love and dedication. A recipe which continues unchanged made from the finest ingredients. A symbol of our respect and humility towards the Filipinos and the Philippine’s national dish.
To be the country’s preferred lechon house and largest restaurant chain that provides quality Filipino cuisine for great value. To serve our customers in a warm, friendly and efficient manner consistent with Lydia’s Lechon brand legacy. Working hand-in-hand with our business partners in creating an environment that enhances the lives of our employees and the community.
To be the country’s leading envoy of Filipino festive and diverse cuisine adhering solidly to our core values of Integrity, Ethics, Customers First and Excellence.
To achieve sustainable and optimal growth aimed towards being the country’s largest food chain and consumer product manufacturing company.
Lydia’s Lechon is continuously expanding its hold in the food industry, from restaurants to food courts; we have now expanded to our very own sauces and condiments. We have dedicated departments to guarantee that all products and all business aspects are handled professionally. Our Research and Development team is readily available to introduce new Filipino dishes and condiments. Overall, Lydia’s Lechon focuses its business in five areas:
FMCG (Fast-moving Consumer Goods)